Marketing Specialist (Automobile)

Honda Türkiye A.Ş.

JOB DESCRIPTION

• Management of all related dealer marketing activities including social media, dealer POP, etc.
• Production of dealer local creatives & product communications.
• Management of design, development and maintenance process of brand and dealer websites.
• Coordinating & managing related agencies in carrying out the marketing communication activities. 
• Following and reporting the related agency KPIs.
• Preparation of monthly management reports / presentations for related responsibilities.
• Contribution on brand and product communication strategies establishment.
• Contribution on Honda Automobile Turkey's social media accounts management (content plan, monitoring performance and moderation, competitor analysis).
• Contribution for media planning (both online & offline) in line with product launch schedule and monthly sales targets / campaigns.
• Localization of global communication materials.
• Contribution to central & local activities (dealer meetings, test drives etc.) in coordination with related departments.
• Budget & expense follow-up and reporting.
• Support for market researches.

QUALIFICATIONS

• Bachelor's Degree in Business Administration, Engineering or equivalent, Master's degree is a plus.
• 2-5 years of total working experience in Marketing Communication, preferably in Automotive industry.
• Automobile Industry knowledge (segments, model types etc.) and being an active driver are pluses.
• Digital and Tech Savvy: Excellent understanding of Digital channels and Ecosystems.
• Positive relationship management skills, both with internal and external stakeholders.
• Action and result oriented and able to drive assigned projects and areas of responsibility with limited coaching.
• Excellent verbal and written communication in English.
• Advanced level of MS Office programs (especially Power Point and Excel).
• Advanced presentation skills (both in preparing and presenting).