User Marketing Manager For Power Tools

BOSCH SAN.TİC.A.Ş.

Company Description

Do you want beneficial technologies being shaped your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch.

Job Description

Your contribution to something big:

• Manages execution of branding strategy across all direct user touchpoints
• Implement a holistic user journey in the country towards users and retail partners based on global Marketing strategy and Marketing concepts.
• Responsible with coordination of agencies.
• Close collaboration with stakeholders such as sales, distributors and marketing team.
• Delivers excellence in execution and optimization of user marketing KPIs in the country.
• Reports and tracks the successful implementation and execution of the marketing concepts in the owned channels according to REACT framework
• Ensures holistic implementation of Marketing Concept (Project Management / Launch management) in countries across the entire user journey
• Manage specifically the touchpoints Social Media, Ratings & Reviews, Website, eMail/SMS, ASA and online and offline POS, B2B portal for and with retail partners.
• Deliver marketing packages and train sales and external retail partners on introduction of new marketing concepts as well as new marketing tools (e.g. digital delivery formats)
• Develop retail partner specific marketing implementation plans (based on global strategy) in close collaboration with sales
• Project management, budget management and coordination with local sales, regional touchpoint owners, PAs and key stakeholders
• Responsible for proofreading and local adaptation in country of various documents
• Both Arabic and English languages are must.

Qualifications

What distinguishes you:

• Very good Marketing know-how along all Ps
• High expertise in branding and good understanding of UX related to information and purchase decision of professional users
• High sales affinity and good understanding of the B2B retailer landscape
• Understanding of the digital landscape in relation to the target group
• Operational experience in marketing
• Right communication skills to make topic understood in the broader context of communication/ User journey management
• Analytic and negotiation skills
• English and Arabic (fluent in spoken and written), Turkish preferable